August 01, 2025, 2:30 PM
TikTok Introduces Philanthropic App in Europe
TikTok has unveiled 'TikTok Pro' in select European countries, including Germany, Portugal, and Spain. This new application integrates a 'Sunshine Programme' enabling users to support charitable organizations. Engagement with charity-related content, such as liking videos or following accounts, and inviting new users, allows individuals to accumulate 'virtual sunshine', which TikTok then converts into actual donations to chosen causes. The 'Pro' version differs from the standard TikTok app by omitting live streams, shopping features, and advertisements, focusing purely on content consumption and social good.